Company description::
March 16, 2004
For Immediate Release:
C. J. Eiras, President of Happy Vodka Corporation announced today that Happy Rum, Happy Tequila and Happy Gin are now available in the US market! The “Happy Family” of products is scheduled to hit the shelves in April 2004, as the entire first batch of each product has already been sold out prior to distillation. “We have accomplished a significant goal here…” says Eiras “…the first batch of our new product line has been sold prior to manufacture, based solely on the success and acceptance of Happy Vodka.” It is no wonder that this success story has come about, as clients and the general public know the Happy line of products are high quality spirits at reasonable prices, and of course, all presented in the signature disk shaped bottles with the winking eyed smiley face logo.
“People love those Happy bottles!” boasts Gray Solomon of Liquor Group “Even empty bottles are known to command upwards of $45, and now that the entire product line is available, even more collectors will surely step up to own a piece of liquor history.” The good news is the products inside the bottle are great as well, and are not just another pretty face in the booze biz!
Needless to say, these new Happy products are all top quality, and originate from their authentic homelands from around the world. Just as Happy Vodka is a 4 time distilled Russian vodka, Happy Rum is a Caribbean aged rum blended with a Virgin Island fresh rum, Happy Tequila is a 100% Blue Agave Tequila from the Tequila province of Mexico, and of course Happy Gin originates in the United Kingdom, and is a 4 time distilled 12 botanical gin. Each product will sport a brightly colored capsule on the neck and stripe on the case box to differentiate the brands, yellow for Vodka, Caribbean Blue for Rum, powder blue for Tequila and light royal purple for Gin.
The new Happy product line also adds a new look for the Happy case boxes, which now come complete with a pop-up point of sale sign inside every box, as well as an international greeting on the box and bottle capsules, enticing people in 15 different languages to come and get “Happy”! This is only sensible as the products are now sold throughout the world; therefore the addition of multi-languages on the packaging eliminates repacking for specific countries. The smiley face has been the international symbol for Happiness for years, and now the winking smiley face is the new international symbol for great spirits at reasonable prices! Stay tuned, there is more to come from the folks at Happy!
For more information call 904-565-2633, visit www.DrinkHappy.com or email Press@DrinkHappy.com
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